Marketing Manager, Home Service (Trades)

About the Role

Scorpion is seeking a skilled and motivated Marketing Manager to join our Brand Marketing team. In this role, you will work closely with our Corporate Marketing, Sales, Product, and Customer Success partners to develop and execute go-to-market strategies for the home services trades segment, including HVAC, plumbing, and electrical.

You will use your industry knowledge to create solutions-focused messaging, integrated campaigns, thought leadership, and sales enablement materials that support customer acquisition and revenue growth. Your understanding of the home services landscape will help ensure our marketing efforts resonate with trade professionals and small-to-mid-sized businesses.

Scorpion Internal Title: Vertical Solutions Marketing Manager

What Your Success Will Look Like

• Support Go-to-Market and Demand Generation Efforts: Partner with the Demand Generation and Product Marketing teams to develop and execute trade-specific campaigns that drive pipeline growth and audience engagement.
• Develop Trade Industry Expertise: Build a deep understanding of the HVAC, plumbing, and electrical market, including customer needs, industry trends, regulatory considerations, and the competitive landscape.
• Own Positioning and Messaging: Define and refine positioning, value propositions, and messaging that resonate with target audiences. Continuously assess performance and optimize messaging based on results and feedback.
• Create Thought Leadership and Industry Content: Produce and contribute to industry-specific content such as whitepapers, case studies, blog posts, webinars, and infographics that position Scorpion as a trusted expert.
• Enable Sales and Customer-Facing Teams: Equip Sales and Customer Success teams with effective tools and resources, including sales collateral, pitch decks, and training materials tailored to the trades segment.
• Conduct Market and Customer Research: Partner with Research and Product Marketing to identify customer pain points, buying behaviors, and decision-making processes. Use insights to inform strategy and messaging.
• Segment Target Audiences: Identify and define key customer segments within the trades to ensure marketing efforts are targeted and relevant.
• Track and Optimize Performance: Define key performance indicators (KPIs) and monitor results to evaluate marketing effectiveness and inform ongoing improvements.
• Support Events and Industry Presence: Contribute to event strategy and participate in conferences, trade shows, and webinars to increase visibility and build industry relationships.
• Collaborate on Partnerships: Support strategic partnerships with industry associations, influencers, and complementary technology providers.

Who You Are And What You Bring

• Education
  • Bachelor’s degree in Marketing, Business, or a related field, or equivalent practical experience.
• Experience
  • 3–5 years of experience developing and managing B2B marketing campaigns.
  • Experience marketing to small and mid-sized businesses, preferably within the home services industry (HVAC, plumbing, and/or electrical).
  • Experience supporting go-to-market initiatives and integrated marketing campaigns.
  • Experience collaborating with cross-functional partners such as Sales, Product, Customer Success, and Marketing.
  • Experience in a high-growth digital marketing or technology company is a plus.
• Skills:
  • Strategic Marketing & Messaging: Ability to develop clear positioning, value propositions, and messaging that resonate with target audiences.
  • Strong Communication & Storytelling: Excellent writing and communication skills, with the ability to create compelling content across multiple formats.
  • Market Research & Segmentation: Proven ability to conduct market research, identify customer insights, and segment audiences effectively.
  • Analytical & Data-Driven: Comfortable analyzing marketing performance, measuring return on investment (ROI), and using key performance indicators (KPIs) to inform decisions.
  • Cross-Functional Collaboration: Strong ability to work effectively with diverse teams and stakeholders to drive alignment and execution.
  • Adaptability & Ownership: Comfortable managing multiple priorities in a fast-paced, evolving environment while working independently and collaboratively.
  • Influence & Leadership: Ability to influence stakeholders, lead initiatives, and drive marketing programs from strategy through execution.

Our Scorpion Values

• Winning Mindset: When our clients win, we win.
• Genuine Care: We only succeed when we are truly invested in our clients and each other.
• Unmatched Results: We deliver more than expected–and then some–driving the best results and impacting lives.
• Constant Improvement: We believe there is always a better way. We learn we ask “What if?” we build and then do it again.
• Unbeatable Teamwork: We come from different backgrounds but have the same vision. We only get there by doing it together, as a team.

Compensation

We acknowledge that states have passed legislation promoting pay transparency. As a national employer, Scorpion has made the decision to post our expected pay rate or pay range (as applicable) in all our job postings, regardless of geographic location.

• The base salary range is $110,000 (entry-level) - $130,000 (highly experienced), exclusive of fringe benefits. If you are hired at Scorpion, your final base salary compensation will be determined based on factors such as geographic location, skills, education, and/or experience. Additionally, we believe in the importance of pay equity and consider the internal equity of our current team members as a part of any final offer. Please keep in mind that the range mentioned above is the total salary range for the role. Hiring at the maximum of the range would not be typical in order to allow for future & continued salary growth.
• The compensation package may also include incentive compensation opportunities in the form of discretionary bonuses or commissions.