As a Vice President of Marketing, you will play a pivotal role in propelling our business to new heights and positioning Splitero as the premier partner in the home equity space. Your creative and analytical mindset will drive a continuously evolving marketing strategy, attracting homeowners to our innovative home equity investment product and future offerings. Reporting directly to the CEO, you will lead a team of marketing professionals and foster close collaboration with our product, sales, finance, and legal teams, shaping the future of our company.
- Develop and execute innovative, data-driven marketing campaigns to drive homeowner acquisition, engagement, and retention.
- Lead marketing strategy and growth plans that align with Splitero growth goals, prioritizing scalable initiatives that lead us to become the top HEI choice among homeowners
- Partner with Finance to forecast, monitor, and optimize the marketing budget
- Manage an omnichannel approach and experimentation to constantly iterate and improve marketing strategy
- Build and maintain reporting to measure marketing performance, identifying insights and actionable improvements.
- Analyze marketing campaign success and homeowner demographics and data, identifying opportunities to refine marketing and sales strategies based on data-driven insights.
- Work closely with Sales Leadership to align marketing efforts with sales objectives, enabling lead generation and conversion.
- Collaborate with product teams to ensure consistent messaging and positioning across all touchpoints.
- Monitor industry trends and competitor activities to inform marketing strategy and identify opportunities.
The salary range for this position is $300,000 - $375,000, inclusive of a base salary and quarterly bonus based on company and team goal attainment. Within the range, individual pay is determined by job-related skills, experience, and relevant education or training.
About You
- 7+ years of experience leading marketing functions in the fintech, real estate, or mortgage sectors.
- Proven experience scaling businesses through marketing strategy
- Track record of managing $15M+ annual marketing budgets
- Strong business acumen and strategic mindset, able to align departmental and organizational goals
- Strong analytical skills: the ability to track and measure metrics, forecast performance and revenue, create reports, and present data to leadership
- Deep understanding of homeowner acquisition, engagement, and retention strategies, including digital marketing, SEO, SEM, email marketing, and performance analytics
- Experience managing and optimizing a marketing budget to ensure high ROAS while balancing short-term and long-term goals
- Skilled in using marketing tools and platforms such as Salesforce Marketing Cloud, analytics dashboards, marketing automation tools, and ad platforms
- Exceptional ability to articulate ideas, present data, and deliver compelling messaging internally and externally
- Ability to pivot quickly due to changing priorities, goals, and circumstances
- Comfortable communicating and building relationships in a remote-first environment
- Desire to participate in a fast-paced growth-stage startup
- Adaptability: Embraces changing circumstances with resiliency and positivity
- Team-Oriented: Prioritizes collaboration, inclusivity, and teammate support
