Senior Email Marketing Specialist

What we’re looking for

We’re seeking a Senior Email Marketing Specialist to lead the execution, optimization, and innovation of lifecycle email programs. This role is instrumental in advancing personalized, data-driven customer experiences that drive acquisition, retention, expansion, and upsell opportunities across the business. You will serve as both a strategic partner and hands-on expert bringing deep Iterable platform expertise, a strong analytical mindset, and operational rigor to ensure scalable, high-performing email programs. The ideal candidate combines technical fluency, strategic thinking, and an interest in leveraging AI-driven enhancements to elevate engagement and campaign performance.

What you’ll be working on

• Campaign Execution & Optimization: Lead the execution of complex email campaigns and sophisticated multi-step automations across the entire customer lifecycle (acquisition, engagement, churn).
• Operational Excellence: Define, document, and enforce operational processes, QA standards, and data governance to ensure high-quality delivery, data integrity, and reduced errors.
• System & Data Collaboration: Partner with Business Systems and Data teams to maintain clean data syncs, precise customer segmentation, preference management, and platform integrations.
• Deliverability & AI Strategy: Monitor and optimize email deliverability and sender reputation. Incorporate advanced AI strategies (e.g., subject line optimization, send-time personalization) to drive engagement and conversion.

We’d love to hear from people with

• 5+ years of hands-on experience managing and executing email marketing programs, preferably in a SaaS or subscription environment.
• Expertise with Enterprise ESPs: Advanced, hands-on proficiency with Iterable (or equivalent, such as Braze/Salesforce Marketing Cloud), including workflows, APIs, and event triggers.
• Technical Proficiency: Deep working knowledge of SQL, data integrations, and customer data platforms (e.g., Snowflake, Amplitude, Hightouch). HTML/CSS experience for email development is a plus.
• Lifecycle & Deliverability Mastery: Proven success building and optimizing automated lifecycle programs. Deep knowledge of email deliverability, segmentation logic, and compliance (CAN-SPAM/GDPR).
• Soft Skills: Excellent attention to detail, strong documentation discipline, and exceptional communication skills for managing multiple projects and collaborating with cross-functional stakeholders.

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