Senior Social Media Manager

See yourself at Twilio

Join the team as Twilio’s next Senior Social Media Manager.

About the job

This position is going to be critical to the next phase of Twilio’s social program where we rewrite the rules of B2B social media. The right candidate should firmly believe B2B marketing doesn’t have to suck – and know how to put personality, humor, and humanity into everything we publish.

We’re looking for a storyteller who creates original, compelling content that builds community and ultimately grows awareness and consideration of Twilio. We want someone who writes with clarity, creativity, and confidence – and isn’t afraid to test bold new ideas. This person should be fluent in short-form video and know how to make an audience feel something.

We’re looking for someone who knows how to stop the scroll.

The right person is also as operationally sharp as they are creative – someone who can dream big and keep us moving with process, structure, and follow-through.

If this ^^ describes you, send us your resume (creative, non-standard ones encouraged!) along with:

A draft of a social media post (choose your channel) pitching why you should be Twilio’s next social hire.

Responsibilities

In this role, you’ll:

• Lead campaign and content strategy across our major launches, integrated campaigns, brand moments, and tentpole events.
• Manage our social channels — including LinkedIn, Instagram, Facebook, and X — and help us launch and grow our TikTok presence.
• Help build and manage Twilio’s influencer and creator program.
• Own social analytics, reporting, and competitive insights that shape future strategy.
• Execute our editorial calendar and ensure everything we post shows up with personality and purpose.
• Create processes that keep our team organized as we grow.
• Engage and grow our community daily – from developers to decision makers.
• Create original, engaging social content for Twilio’s top executives that reflects their authentic voices.
• Use data to prove our bets are paying off — and tell the story behind the numbers.
• Constantly experiment and test new tactics to reach new audiences.
• Contribute to Twilio’s mission of building the world’s leading customer engagement platform — by showing what’s possible with it.

Qualifications

Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!

*Required:

• Has 5+ years experience managing brand social.
• Can express complex thoughts or ideas in 100 characters or less.
• Thinks outside the box and communicates ideas clearly.
• Uses data and analytics to create strategy.
• Proven success driving engagement
• Loves building community — and knows how to make people care.
• Brings energy, curiosity, and a sense of fun to the work.
• Is organized and good at creating clarity and process while operating in a fast-moving environment.

Desired:

• Experience with live video, graphic design, AI/LLM tools and social management tools, including (but not limited to): Google Workspace, Canva, Sprout, EveryoneSocial, Adobe.
• Experience partnering with executives on social content.
• Has worked on B2B brand social.
• Experience managing managing client accounts on the agency side, or experience managing a creative agency.

Location

This role will be remote, but is not eligible to be hired in CA, CT, NJ, NY, PA, WA.

Travel

We prioritize connection and opportunities to build relationships with our customers and each other. For this role, approximately 10% travel is anticipated to help you connect in-person in a meaningful way.

What We Offer

Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.

Compensation

*Please note this role is open to candidates outside of California, Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, New Jersey, New York, Vermont, Washington D.C., and Washington State. The information below is provided for candidates hired in those locations only.

The estimated pay ranges for this role are as follows:

• Based in Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, Vermont or Washington D.C. : $104,300 - $130,300.
• Based in New York, New Jersey, Washington State, or California (outside of the San Francisco Bay area): $110,400 - $137,900.
• Based in the San Francisco Bay area, California: $122,600 - $153,200.
• This role may be eligible to participate in Twilio’s equity plan and corporate bonus plan. All roles are generally eligible for the following benefits: health care insurance, 401(k) retirement account, paid sick time, paid personal time off, paid parental leave.

The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location.

Application deadline information (required for ALL US jobs)

Applications for this role are intended to be accepted until December 31, 2025, but may change based on business needs.