At Waking Up, we help people explore the nature of the mind and cultivate a deeper understanding of themselves. Through meditation practices, wisdom lessons, and conversations with world-leading thinkers, we aim to make profound insights accessible to everyone. As we enter a more marketing-focused stage of the business — including expanding lifecycle programs and special projects — we’re looking for a Lifecycle Operations Specialist to support, scale, and stabilize our CRM execution.
About the Role
As Lifecycle Operations Specialist, you will own the operational execution of Waking Up’s multi-channel lifecycle communications. You will build, QA, and maintain the messages and automated flows that guide users through trial, onboarding, early engagement, membership, and long-term retention across email, push, in-app messaging, banners, and more.
You’ll report directly to the Lifecycle Lead and work closely with Product, Brand, Content, Creative, Partnerships, and Data. In 2026, the company will run a high volume of CRM initiatives — including multi-day challenges, partnership-driven messaging, seasonal programs, and evergreen optimization. This role is central to making sure all of that work is executed with accuracy, consistency, and on time.
This is a role for someone who is organized, proactive, detail-driven, and comfortable managing multiple concurrent builds in a fast-moving environment. You will be the operational backbone of the Lifecycle function, ensuring everything works as expected before it reaches our members. The role is expected to be a full-time position.
What You'll Do
- Build lifecycle messages across email, push, in-app, webhooks, and additional communication channels.
- QA campaign logic, segmentation, triggers, personalization, copy, and scheduling before launch.
- Support communication execution for Lifecycle and cross-team projects.
- Meticulously review and execute on briefs and testing calendars.
- Manage custom events and user properties required for operating communications.
- Document and maintain lifecycle process documents for cross-team communication.
- Work closely with teams to manage workflow requests.
- Support cross-functional launches requiring complex CRM execution.
- Help keep projects on schedule, communicating clearly about dependencies, risks, and delivery timelines.
Requirements
What We're Looking For:
- 3+ years of lifecycle, CRM operations, marketing automation, or technical campaign execution.
- Strong experience with Braze or an equivalent B2C enterprise messaging platform.
- Expert with segmentation logic, HTML/CSS, Liquid personalization, and event-based triggers.
- Ability to manage multiple builds at once with high accuracy and strong attention to detail.
- Experience with multi-channel messaging and automated lifecycle journeys for B2C web and mobile applications.
- Strong QA instincts and comfort with testing complex logic end-to-end.
- Experience with regulatory compliance for (CAN-SPAM, GDPR)
- Self-motivated, organized, and reliable — able to work independently in a fast-moving environment.
- Clear communicator who collaborates well with Product, Creative, Brand, Partnerships, and Data.
- Curiosity and an eagerness to learn new tools, patterns, and workflows.
- Interest in meditation, mindfulness, or personal growth is a plus.
Benefits
- Work on something meaningful that genuinely improves people’s lives.
- Join a mission-driven team focused on helping people understand their minds.
- Play a critical role in scaling the lifecycle engine at a pivotal stage of the company.
- Competitive compensation.
- Fully remote, with flexibility to work from anywhere.
