Senior Manager, Growth & CRO
Role Summary
The Senior Manager of Growth & CRO is responsible for driving exceptional execution across the initiatives that most directly impact Alpha Lion’s revenue and profitability. This role exists to embed and scale the company’s growth framework across core business projects, ensuring that optimization, experimentation, and learning are built into how the company operates.
Success in this role means translating growth strategy into consistently excellent execution. You will operationalize data-driven growth methodologies — including A/B testing, incrementality measurement, and conversion rate optimization — to improve performance, compound learnings, and create a durable competitive advantage in a highly competitive category.
Responsibilities
- Build, implement, and scale a repeatable system for developing and optimizing high-performing acquisition funnels.
- Lead CRO strategy across the customer journey, improving conversion rates, AOV, retention, and overall profitability.
- Design and execute structured experimentation programs, including A/B testing and incrementality measurement, to drive continuous improvement.
- Ensure flawless execution of campaigns, launches, and promotions by owning QA standards, uptime, and conversion flow performance.
- Partner cross-functionally with Acquisition, Brand, Product, and Data teams to align growth initiatives with business objectives.
- Support the evolution of subscription and loyalty programs to increase customer lifetime value.
- Continuously improve eCommerce infrastructure and processes to support scale, performance, and operational efficiency.
What Success Looks Like
- A clear, scalable growth and CRO framework embedded across revenue-driving initiatives.
- Consistent improvement in key metrics such as conversion rate, AOV, retention, and revenue per visitor.
- Marketing campaigns and launches executed on time with high QA standards and minimal disruption.
- Strong experimentation velocity, with learnings documented, shared, and applied across the organization.
Who You Are
- You are deeply data-driven and naturally curious, with a strong bias toward testing, learning, and iteration.
- You take ownership of outcomes and proactively identify opportunities to improve performance.
- You collaborate easily across teams and anticipate challenges before they become problems.
- You hold a high bar for execution and reject mediocrity in systems, processes, and results.
- You enjoy building frameworks and systems that help teams perform better over time.
Experience & Skills
- Proven experience in growth, CRO, eCommerce, or performance marketing roles, with a track record of improving revenue and conversion metrics.
- Hands-on experience with experimentation frameworks, A/B testing, and performance analysis.
- Strong understanding of acquisition funnels, on-site optimization, and customer journey design.
- Comfort working cross-functionally with acquisition, creative, analytics, and technical partners.
- Experience operating in fast-paced, high-growth environments where priorities evolve quickly.
- Familiarity with eCommerce platforms, analytics tools, and testing software.
Education & Experience
- Bachelor’s degree in Marketing, Business, Analytics, Economics, Engineering, or a related field, or equivalent practical experience in a performance-driven growth role.
- 5–8+ years of experience in growth, CRO, eCommerce, or performance marketing roles, with direct ownership of revenue-impacting initiatives.
- Demonstrated experience building, optimizing, and scaling acquisition funnels tied to meaningful revenue outcomes, ideally in a DTC or high-velocity eCommerce environment.
- Strong background in conversion rate optimization, including hands-on A/B testing, incrementality measurement, and funnel analysis across traffic sources and devices.
- Proven ability to improve key business metrics such as conversion rate, AOV, retention, and revenue per visitor through structured experimentation and continuous optimization.
- Experience supporting or contributing to subscription and/or loyalty programs, with an understanding of how product, messaging, incentives, and experience drive LTV.
- High level of comfort working with data, analytics platforms, and experimentation tools, translating insights into clear actions and measurable results.
- Experience partnering cross-functionally with Acquisition, Brand, Product, Engineering, and Analytics teams to deliver complex initiatives end-to-end.
- Familiarity with eCommerce infrastructure, QA processes, and launch execution, treating uptime, performance, and conversion flow as revenue-critical systems.
- Exposure to automation, AI tools, or operational scaling initiatives is a strong plus, with a mindset focused on leveraging and productivity gains.
Compensation:
We believe in competing at a high level — and that includes how we approach pay. This is a remote-first role, open to candidates anywhere in the U.S. or LATAM
The expected base salary range for this position is $ 70,000- $115,000 (USD).
Your offer will reflect your experience, skill set, and where you live — we calibrate pay to ensure fairness and alignment with local markets.
Beyond base pay, team members may be eligible for performance bonuses, growth incentives, and benefits built to support their health, wellness, and professional goals.
Why Alpha Lion
Alpha Lion is a fast-growing, performance-driven brand focused on helping people unleash their Superhuman potential. We are building scalable systems, raising the bar on execution, and creating long-term competitive advantage in our category.
This role offers the opportunity to work on high-impact initiatives, learn rapidly, and grow alongside a company that values ownership, curiosity, and results. If you’re excited by optimization, experimentation, and building systems that scale, Alpha Lion is a place where your work will matter.
Ready to Unleash Your Superhuman Potential?
Apply today
Apply now and join a team obsessed with performance, growth, and impact.
www.alphalion.com
Alpha Lion is an equal employment opportunity employer, committed to an inclusive workplace where we do not discriminate on the basis of race, sex, gender, national origin, religion, sexual orientation, gender identity, marital or familial status, age, ancestry, disability, genetic information, or any other characteristic protected by applicable laws. We believe in diversity and encourage any qualified individual to apply.
