We Speak Safety and Efficiency:

In September of 2024, Bestpass, Fleetworthy, ExpressTruckTax and Drivewyze rebranded as Fleetworthy. This rebrand reflects our ongoing mission to simplify fleet safety, compliance, and toll management under one unified brand.

Fleetworthy is revolutionizing road safety and fleet management with a command center for safety, compliance, and efficiency. Our connected suite provides real-time insights and control, enabling customers to maximize efficiency, reduce risk, and save money.

With technology that unifies safety, compliance, toll management, weigh station bypass, and more, Fleetworthy empowers organizations to perform at their best. We simplify operations to ensure every vehicle and driver is not just compliant, but beyond compliant. Supporting millions of drivers and vehicles, Fleetworthy is leading a new era in road safety and fleet technology.

At Fleetworthy, you’re in the driver’s seat!

We’re looking for a Growth Marketing Manager who can independently take a business problem, form a clear point of view, and turn it into a cohesive, high-impact marketing program.

This role is not about simply shipping emails or managing channels. It requires strong strategic judgment, comfort operating with ambiguity, and the ability to define, defend, and execute campaigns that influence pipeline and revenue.

The right candidate has already owned campaigns end to end from defining the problem and audience, to deciding what not to do, to executing across channels with clarity and intent.

What you’ll do

Define and own campaign strategy end to end - including audience selection, POV, decision drivers, messaging hierarchy, and success criteria - before execution begins.

Responsibility for tactical execution of marketing campaigns

Partner with the central marketing team to ensure Fleetworthy’s solutions and experiences bring the business to life for targeted personas

Drive continuous improvement and propose fresh ideas to drive the most impact in our program initiatives and marketing campaigns

Translate strategic intent into cohesive multi-channel campaigns (email, paid media, social, content, lifecycle) where each component plays a clear role.

Make deliberate tradeoffs: prioritize what matters most, eliminate low-impact work, and articulate why certain ideas move forward while others do not.

Partner closely with Sales, Product, and Marketing teams to ensure campaigns are execution-ready, aligned, and measurable.

Own performance outcomes, not just outputs, using data to evaluate effectiveness, iterate thoughtfully, and improve campaign impact over time.

Contribute meaningfully in cross-functional and team discussions by synthesizing information, advancing ideas, and connecting strategy to execution.

Develop and manage paid media strategies (industry publications, Bing, Meta,

programmatic, and emerging platforms) to optimize pipeline and bookings.

What we’re looking for

5+ years in B2B SaaS growth, demand gen, or campaign management roles

Experience owning campaigns as programs

Demonstrated ability to articulate a clear POV and decision logic for campaigns

Strong writing skills rooted in insight, not just benefits or features

Experience balancing strategic thinking with hands-on execution

A creative problem solver who challenges traditional B2B marketing strategies and isn’t afraid to test unconventional ideas.

Hands-on experience with modern marketing and GTM tools (Marketo, Salesforce, Gong, Monday.com, analytics platforms, etc.)

What Drives Us to Work Every Day:

We pride ourselves on making a difference, for our employees, clients, and their businesses.
We accept team members for who they are and what they bring to the table.
We are proud to build all our relationships based on transparency and trust.
We are a team of energetic and curious individuals passionate about the work we do every day!

Our Core Values – We are 1TEAM

People 1st - People 1st! We win as a team by collaborating, having each other’s backs, and bringing out the best in each other. We always treat others as they would like to be treated.
Trust - We inspire trust by delivering on our promises, owning outcomes, being transparent in our communications, and acting with integrity.
Every Trip Matters - Because every trip that our customers take is important to them, it's important to us. Whether it is a load being hauled across the country or a service vehicle traveling on a toll road, our customers count on us to deliver the right expertise, software, and data to make every trip safe, efficient, and productive.
Always Innovating - We solve for the customer and focus on outcomes. We are nimble in our approach. When we fail, we fail fast and learn from it. We are here to disrupt, not to fit in.
Mindset - We are committed to a growth mindset. Our efforts and attitudes are what determine our abilities. We embrace good criticism. We seek new challenges. We never stop learning.

About Bestpass: Bestpass is a comprehensive payment platform provider and leader in toll management solutions for commercial fleets of all sizes. Bestpass saves fleets time and money by consolidating payments and providing insight into cost per vehicle. Bestpass, founded in 2001, covers 100% of major toll roads across the U.S., supports more than 30,000 customers, and processes over $1.5 billion in toll transactions annually. Bestpass offers a range of toll coverage options for owner-operators, regional fleets, and national fleets, as well as customized solutions for specific needs.

About Fleetworthy Solutions: Fleetworthy Solutions, Inc. provides DOT safety and regulatory compliance services to commercial fleets that take them Beyond Compliant. Fleetworthy combines exceptional client service, advanced technologies, and more than 40 years of transportation industry expertise to make sure that drivers and assets are truly fleetworthy. The company helps private fleets, for-hire carriers and third-party logistics companies of all sizes surpass compliance of federal, state, and local regulations and streamline processes to reduce costs and mitigate risks.

Fleetworthy is committed to fostering a diverse and inclusive culture that is respectful and welcoming of individual differences. We are proud to be an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion or belief (or lack thereof), sex, nationality, national or ethnic origin, civil status, age, citizenship status, sexual orientation, disability, genetic information, familial status, marital or registered civil partnership status, pregnancy or maternity status, gender identity, gender reassignment, military or veteran status, or any other protected characteristic in accordance with applicable laws and regulations

Growth Marketing Manager

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