This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is a growth-focused B2B company building a scalable demand engine across content, lifecycle marketing, and digital channels. With a strong emphasis on execution, they operate with a lean team structure, clear priorities, and close collaboration between marketing leadership, sales, and external partners to drive engagement, pipeline, and revenue.

Location

Fully remote | 9 AM - 5 PM EST

Role Overview

The B2B Growth Marketing Manager will own day-to-day execution across content, SEO, email, ABM campaigns, social media, and website optimization. This is an execution-first role, responsible for translating strategy and direction from the Fractional CMO into consistent, high-quality marketing output that drives engagement, leads, and pipeline. This role is designed for a senior individual contributor who can operate independently once priorities are set.

Key Responsibilities

Content & SEO Execution

• Produce and manage blog posts, landing pages, and vertical service pages.

• Optimize content for SEO, including headers, metadata, and internal linking.

• Update and improve existing content to support performance and rankings.

• Execute content production from keyword maps and content briefs.

Email & Lifecycle Marketing

• Build and manage email campaigns in HubSpot, including lead nurture sequences, vertical-specific campaigns, and re-engagement flows.

• Optimize subject lines, calls to action, and overall email performance.

• Support sales enablement with targeted email assets.

ABM Campaign Execution

• Execute account-based marketing campaigns by vertical.

• Coordinate content, email, and paid social support for ABM initiatives.

• Manage target account lists and campaign assets.

• Ensure campaigns align with defined funnel stages.

Social Media & Paid Social

• Manage organic LinkedIn content.

• Execute LinkedIn paid social campaigns (non-search).

• Amplify thought leadership, blog content, and company announcements.

• Track engagement and audience growth.

Website Engagement & Conversion Optimization

• Optimize calls to action, forms, landing pages, and content flows.

• Coordinate with the PPC agency on landing page needs.

• Monitor and improve website conversion rates.

Tools, Reporting & Coordination

• Own day-to-day HubSpot execution.

• Track performance metrics and report results on a weekly basis.

• Coordinate with the Fractional CMO, PPC/SEM agency, and design or development resources as needed.

Qualifications

Experience

• 5–8 years of B2B marketing experience.

• Experience in healthcare, SaaS, logistics, or professional services preferred.

Skills

• Strong experience across content marketing, SEO, and email and lifecycle marketing.

• HubSpot expertise required.

• Excellent written English skills.

• Highly organized and execution-focused, with the ability to manage multiple initiatives in parallel.

What Success Looks Like

• Content published consistently across channels.

• Organic traffic growth over time.

• Improved email engagement and lifecycle progression.

• Sales-qualified leads influenced by marketing activity.

• Measurable improvements in website conversion rates.

Opportunity

This role offers the opportunity to operate as a senior individual contributor with clear ownership over execution and impact. You will work closely with experienced marketing leadership, collaborate cross-functionally, and play a direct role in driving pipeline and growth through hands-on, performance-focused marketing work.

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form

• Record a video showcasing your skill sets