Field Marketing Manager

General Summary:

The Field Marketing Manager is responsible for the planning, execution, and onsite leadership of field marketing programs that drive sales pipeline, including tradeshows, roadshows, Lunch & Learn events, and other high-impact in-person programs.
This role reports to the Director of Field Events and works cross-functionally with Demand Generation, Product Marketing, Partner Marketing, and Sales. The Field Marketing Manager is the primary onsite lead for assigned events and serves as the face of Field Events in the field, ensuring a consistent, high-quality experience for partners, prospects, and internal stakeholders.

Essential Duties and Responsibilities:

• Plan and execute tradeshows, roadshows, Lunch & Learn events, and other pipeline-generation programs.
• Own end-to-end event execution, including logistics, vendors, staffing, timelines, and onsite delivery.
• Serve as the primary onsite lead, managing setup, execution, teardown, and real-time issue resolution
• Travel to support in-person events and ensure consistent execution standards.
• Lead onsite staff, vendors, and partners to ensure smooth, professional event execution
• Act as a knowledgeable point of contact for product-level conversations, directing detailed questions to appropriate Sales or Product teams
• Support Sales teams onsite through booth staffing, partner engagement, and relationship building.
• Partner with Demand Generation, Product Marketing, and Sales to align events with campaign goals and GTM strategy
• Collaborate with Partner Marketing and Social Media teams on sponsored speaking sessions, onsite content capture, and social amplification
• Coordinate closely with the Event Operations Specialist on budgets, lead capture processes, and post-event reporting.
• Manage assigned event programs with clearly defined goals, KPIs, and success metrics
• Analyze and present post-event reporting, including attendance, engagement, pipeline impact, and qualitative insights.
• Identify opportunities to improve onsite execution, attendee experience, and operational efficiency.
• Support special projects or new field programs as assigned
• May coach or support junior team members or temporary event staff.
• Research, analyze, and document findings to support continuous improvement of field programs.

Knowledge, Skills, and/or Abilities Required:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Ability to work independently on projects and processes with general supervision.
• Proven ability to manage complex events independently with minimal supervision.
• Strong onsite execution skills and comfort operating in fast-paced, high-pressure environments
• High travel readiness and flexibility.
• Excellent interpersonal, verbal, and written communication skills.
• Strong organizational skills with the ability to manage multiple events and priorities simultaneously.
• Ability to adapt quickly to new tools, technologies, and processes.
• Experience with Cvent and event technology platforms is a plus.

Educational/Vocational/Previous Experience Recommendations:

• Bachelor’s degree in related field or equivalent business experience
• 3+ years of relevant experience
• Preferred: B2B event experience

Working Conditions:

• Onsite/Hybrid/Remote depending on location
• 40–50% travel required, including multi-day onsite events.
• May require extended hours during peak event periods.