Organic Social and Content Lead

About the Role

As the Organic Social & Content Lead, your role is to make Engine impossible to ignore. You’ll use organic social to tell a clear, compelling story about why Engine exists and why it matters — turning a great product into a brand people recognize, follow, and trust. This is a hands-on role where creativity, strategy, and execution come together to shape Engine’s voice and build real audience connection.

Key Responsibilities

• Content Strategy & Storytelling: Define and execute Engine’s organic social strategy in service of brand and business goals. Translate social listening and audience insight into compelling, relevant content.
• Hands-On Content Creation: Concept, produce, and edit short-form video and visual content optimized for Instagram, LinkedIn, and X. Own the full lifecycle from idea to publish to optimization.
• Channel Ownership & Management: Fully own Engine’s social media handles. This includes maintaining the publishing calendar, managing day-to-day operations, and ensuring the brand's presence is consistent and active.
• Active Monitoring & Engagement: Act as the primary voice of Engine by monitoring mentions, tags, and comments. You will handle real-time responses, engage in relevant industry threads, and manage community interactions to build trust and rapport.
• Community & Audience Insight: Stay close to social and community conversations (including Reddit and similar forums) to understand what customers care about and how they engage.
• Cross-Functional Collaboration: Partner with Product, Growth, Sales & Partnerships, and Communications to align social content with launches, campaigns, and broader narratives. Elevate customer stories and UGC where it adds credibility and impact.

Qualifications

• Social native: You understand how Instagram, LinkedIn, and X actually work, how algorithms impact success, and how the social landscape is changing. You have a proven track record of building and scaling social presence for nascent accounts.
• Video-first: You have hands-on experience producing and editing short-form video built for social.
• Insight-driven: You know how to find signals in noise and turn audience behavior and conversation into strong content ideas.
• Creative and decisive: You can generate original ideas, execute quickly, measure what’s working, and pivot when it’s not.

Must love travel: Experience in (or genuine enthusiasm for) the travel industry.

#LH-M1

Applications for this role will be accepted through May 21st, 2026 or until the role is filled. We encourage you to apply early, as we may begin reviewing applications before the deadline.