Ads Campaign Coordinator

Accountabilities:

• Build, launch, manage, and optimize paid media campaigns across platforms such as Google Ads, YouTube, LinkedIn, Meta, X, and programmatic advertising platforms.
• Support direct publisher partnerships and other integrated paid media initiatives, coordinating campaign requirements and execution details.
• Monitor campaign pacing and performance to ensure delivery remains aligned with approved budgets, timelines, audiences, media plans, and KPIs.
• Implement ongoing optimizations across bids, budgets, audiences, placements, inventory, creative, and frequency to improve campaign performance.
• Conduct thorough pre- and post-launch quality assurance, checking targeting, budgets, creative assets, tracking, URLs, and campaign settings.
• Identify delivery, tracking, and performance issues, collaborating with senior team members and platform partners to investigate and resolve problems.
• Support trafficking, tracking, QA, Floodlights, and reporting activities within Campaign Manager 360.
• Coordinate with external programmatic teams and media partners on campaign launches, creative trafficking, performance monitoring, and optimization.
• Collect, organize, and analyze campaign performance data across advertising platforms and reporting tools.
• Develop clear campaign insights that explain performance trends, their business relevance, and recommended optimizations or next steps.
• Contribute to recurring campaign reports and internal or client-facing deliverables.
• Maintain accurate campaign documentation, optimization logs, naming conventions, and other operational processes.
• Build a strong understanding of campaign objectives, target audiences, media plans, and KPIs to ensure daily execution supports broader strategy.
• Stay informed about advertising platform developments, industry best practices, emerging technologies, and changes across the digital media landscape.

Requirements:

• Bachelor's degree and 1–2 years of experience in paid media, digital advertising, performance media, media planning or buying, or ad operations, preferably in an agency environment.
• Hands-on experience with one or more digital advertising platforms, such as Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, or a programmatic DSP.
• Solid understanding of campaign setup, targeting, creative trafficking, pacing, optimization, quality assurance, and performance reporting.
• Strong analytical abilities, with an interest in using campaign data to identify trends, performance drivers, and opportunities for improvement.
• Strong written communication skills, including the ability to translate campaign performance into concise, actionable insights.
• Ability to use AI and emerging technologies appropriately to improve efficiency, quality, and impact while staying informed about evolving capabilities.
• Exceptional attention to detail and a strong commitment to campaign accuracy and quality assurance.
• Excellent organizational and time-management skills, with the ability to manage multiple campaigns, priorities, and deadlines simultaneously.
• A proactive and investigative approach to problem-solving, with a willingness to ask questions, troubleshoot issues, and learn new platforms and processes.
• Strong communication and collaboration skills, with the ability to work effectively with internal stakeholders and external media partners.
• Experience with Campaign Manager 360, including trafficking, tracking ads, click trackers, Floodlights, or campaign QA, is preferred.
• Experience with Google Ads, including paid search and YouTube campaigns, is a plus.
• Familiarity with LinkedIn Campaign Manager, Meta Ads Manager, programmatic advertising, DSPs, audience targeting, inventory, frequency, and brand safety is advantageous.
• Familiarity with GA4, Looker Studio, Tableau, Power BI, Supermetrics, or comparable analytics and reporting tools is beneficial.
• Experience with B2B campaigns, senior business audiences, direct publisher partnerships, integrated media planning, or account-based marketing is a plus.

Benefits:

• Base salary: $60,000–$70,000 per year, depending on experience and qualifications.
• Comprehensive medical, vision, and dental insurance, with the employer covering the majority of individual premiums and 50% of dependent premiums.
• 401(k) retirement plan with an employer match of 100% on the first 3% of salary deferred and 50% on the next 2%.
• Employer-paid short-term disability, long-term disability, and life insurance.
• 12 weeks of paid parental leave for both birthing and non-birthing parents.
• Flexible paid time off and a generous holiday schedule.
• Monthly cell phone stipend.
• Optional employee-paid pet insurance.
• Regular company-wide social events and team-building activities.
• Employee Assistance Program with confidential counseling and personal and work-related resources.
• Wellness programs, including gym membership discounts, mental health resources, and virtual health consultations.
• Fully remote position available to US-based employees.
• Core working hours of 11:00 AM–5:00 PM ET, with an eight-hour workday expected outside standard lunch and break periods.
• Opportunity to develop expertise across leading advertising platforms, analytics tools, programmatic media, and emerging AI technologies.