Performance Marketing Specialist

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is a rapidly growing, membership-based healthcare platform operating in a regulated environment. The company focuses on subscription-driven services and relies heavily on paid digital acquisition to fuel growth. As they continue to scale, paid media performance and profitability are critical to long-term success.

Location

Fully remote | 9 AM – 5 PM EST

Role Overview

The Performance Marketing Manager will fully own the paid growth engine across digital channels, with direct responsibility for strategy, execution, and optimization. This is a hands-on individual contributor role designed for a performance marketer who thrives in fast-moving environments and is comfortable owning outcomes end to end.

Reporting into the growth function, this role manages acquisition- and retention-focused campaigns across multiple paid channels, with a clear mandate to improve CAC, ROAS, and LTV while supporting sustainable member growth.

Key Responsibilities

Paid Acquisition Strategy & Execution

• Own strategy, execution, and optimization of paid campaigns across Meta, Google Search & Shopping, and YouTube

• Manage campaigns directly within ad platforms, with the ability to oversee agencies or partners when needed

• Lead creative testing, audience development, bidding strategies, and budget allocation to maximize ROI

CAC, LTV & Funnel Ownership

• Develop and optimize campaigns to reduce customer acquisition cost and increase lifetime value

• Build and iterate on full-funnel strategies, from lead capture through conversion and retention

• Partner with lifecycle and growth stakeholders to improve activation and long-term member value

Funnel & Conversion Optimization

• Audit and improve landing pages, onboarding flows, and paid traffic funnels

• Lead structured A/B testing across ads, creative, copy, offers, and user flows

• Collaborate cross-functionally to improve conversion rates and retention outcomes

Analytics, Attribution & Reporting

• Own performance tracking and reporting across CAC, ROAS, LTV, churn, and funnel metrics

• Analyze data across platforms to identify insights and growth opportunities

• Recommend and apply attribution approaches to inform channel and budget decisions

Cross-Functional Collaboration

• Work closely with marketing, product, and customer-facing teams to align goals

• Share performance insights and strategic recommendations with leadership

• Coordinate with external partners while remaining deeply hands-on

Qualifications

Experience

• 4+ years of performance marketing experience with direct ownership of paid media

• Experience in startup or small, fast-paced environments

• Prior experience in healthcare or similarly regulated or ad-restricted industries

• Proven success managing CAC and LTV for subscription, membership, or recurring revenue models

• Hands-on expertise in Google Ads, Meta Ads, and YouTube

• Experience scaling direct-response campaigns with measurable ROI

Skills

• Strong analytical skills with experience using analytics, attribution tools, and reporting dashboards

• Proficiency working with funnel data, lifecycle metrics, and performance insights

• Experience managing and optimizing budgets across multiple paid channels

• Familiarity with platforms such as Klaviyo, WordPress, Stripe, or similar tools

What Success Looks Like

• Improved acquisition efficiency through disciplined testing and optimization

• Clear ownership of paid media performance and funnel outcomes

• Measurable improvements in CAC, ROAS, and lifetime value

• Faster iteration cycles and stronger alignment between strategy and execution

Opportunity

This role offers full ownership of paid acquisition within a scaling, subscription-based healthcare business. It provides autonomy, responsibility, and direct impact on growth by combining strategic thinking with hands-on execution in a performance-driven environment.

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form

• Record a video showcasing your skill sets